It’s been tough figuring out a good price for Siennas here in California. The new prices don’t look much different from used ones (around 4-5 years old), until that dealer adjustment comes into play.
So, does $56K ($62K out the door) for a White 2023 Platinum Trim AWD with 13K miles sound like a reasonable deal? Clean title, no damages, full warranty, and it includes the gold CPO.
Just to note: Similar trims with the same package for new ones are about $62K MSRP before any dealer markups when creating a build online.
harry said:
That price seems high. You might want to get on a waitlist for a new one. Try reaching out to dealerships using the dealer allocation.
I guess my concerns are a bit irrational, but here’s why I’m hesitant about waitlists:
Since both the Highlander and Sienna are made on the same line, will Sienna production drop when they ramp up Highlander production post-recall?
With a waitlist, I can’t test drive the car first. It’s like buying without seeing it in person. I ran into this issue with the new Sequoias when I realized how much I dislike the rear seats being elevated.
(Maybe a stretch) Will prices go up if U.S. tariffs actually take effect? Even though the Sienna is assembled in the U.S., key components like the hybrid battery might still be imported. Also, inflation on other vehicles like the Carnival or Odyssey could allow Toyota to raise their prices.
@Rudy
If you get on a waitlist and the vehicle comes in, you can still test drive it and choose not to purchase. Some dealerships let you test drive Sienna’s from their fleet. They usually use the LE trim for these, but it’s still worth asking about. The market is tough, especially for hybrids and Toyotas. Good luck.
@harry
That’s a good point. I was just talking to a dealer, and sometimes their rental/transport fleet has the new models (just in different trims). You can rent them for about $100-150 for 24 hours to test it out before committing. Thanks!
@Rudy
Just to clarify: the Sienna is made at the same plant as the Grand Highlander, but it’s built on a separate line from the regular Highlander. Right now, more Siennas are being made than regular Highlanders, so if you’re looking to buy new, you likely have a better chance of getting what you want.
We saw a 2023 Limited AWD with around the same mileage at Toyota Downtown LA, and it sold for $50K before TTL. So, $56K for a Platinum sounds a bit high, but the reality is someone will probably pay that, so don’t expect the dealer to lower the price much.
@Bliss
Believe it or not, the $56K is actually after the dealer gave me a discount. The original listing was for $60K, which felt way too high, but I managed to talk them down to $62K out the door. Platinum trims are hard to come by, especially with both the RES and ottoman seats, so I had to convince my partner to go for the van this way.
@Rudy
I saw a 2021 Platinum AWD with about 35K miles advertised for $49K. If you want to stay under $55K, you’ll probably need to go for an older model or one with more miles. The competition is crazy right now. I almost bought that 2021 Platinum, but one of the salesperson’s coworkers sold it to someone else before I got there, even though I told them I’d be by at 6 PM.
@Bliss
That’s been my issue too with some used ones. A lot of what I find online is already sold; I’ll call to check and they haven’t removed it from the site yet.
That price seems high for a used car. I got a 2025 Platinum AWD for $63K out the door. Most dealers around me had markups of $10K. I called around and found one that would sell it to me at MSRP.
Devlin said:
That price seems high for a used car. I got a 2025 Platinum AWD for $63K out the door. Most dealers around me had markups of $10K. I called around and found one that would sell it to me at MSRP.
This is the same situation I had in Northern VA just outside of DC. Our area had a $6K markup. Now, at least a few dealerships are doing MSRP plus a $995 ‘processing fee’. I never thought I’d pay MSRP, plus the fee, but I ended up doing it. It’s my third Sienna.
Devlin said:
That price seems high for a used car. I got a 2025 Platinum AWD for $63K out the door. Most dealers around me had markups of $10K. I called around and found one that would sell it to me at MSRP.
Out of curiosity, what options did that come with? Once I added the inverter and RES, it seemed like $63K pre-tax and fees was where I ended up.
The options added were a cross bar, door sill protectors, rear bumper appliqué, wheel locks, paint protection, and charging cables. I also added the best maintenance program they had, which was $2.4K for a 7/100K warranty.
Dexter said:
Jim on Facebook told me last week he had a Platinum for $2K under MSRP in California. I’d try reaching out to him.
Is this in San Diego? That’s the only area in California where I’ve noticed more reasonable prices. Dealers in Sacramento or Roseville had prices $6,500 above MSRP, and that’s without any dealer-added options like paint protection or Starguard.
@Rudy
I’m also looking for a Sienna in California (San Francisco). I decided to hire a broker to save time. I found one at MSRP in a more remote area, but with two young kids and a job, I don’t have the extra time to search. The best prices I found in the Bay Area are from Marin Toyota. The broker cost $500, but if they find a deal even $1K cheaper, it’ll be worth it.