Toyota wraps up 2024 sales… hybrids doing great… thoughts?

News
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Toyota shared some big numbers for 2024. Hybrids are a huge part of their success, accounting for over 43% of total sales. Lexus also had its best year ever. They’ve got 30 electrified models and seem to be crushing it in the hybrid game. What do you all think about their direction?

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  • Year-end electrified Toyota and Lexus sales surpasses one million units and surges 53 percent; electrified units make up more than 43 percent of total sales volume
  • 30 electrified vehicle options available, the most among any automaker with more in showrooms throughout 2025
  • Lexus records its best-ever full-year sales result in its 35-year history
  • Toyota brand projected to be the number one retail for the 13thconsecutive year

Toyota Division:

  • 2024 electrified vehicle sales of 883,426 – an all-time best ever – up 56.1 percent; represents 44.5 percent of total sales volume
  • Projected to be the number one retail brand for the 13th consecutive year
  • Projected to be the number one retail brand for passenger cars for the 13th consecutive year
  • Six Toyota brand vehicles starting under $30,000
  • More than $1 billion in accessory sales, a best-ever
  • Camry number one passenger car in America for the 23rd consecutive year
  • Tacoma number one small pickup in America for the 20th consecutive year
  • RAV4 best-selling SUV in the U.S. for the 8th consecutive year
  • Toyota Certified Used Vehicle program remains the top-seller of certified used vehicles for the 16th consecutive year, and sold its 8 millionth vehicle since launching in 1996. Also launched Silver Certification to attract new customers
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@Drue
Hybrids are definitely working for them. People trust Toyota’s quality and know the batteries will last, even for second or third owners. It’s smart how they’ve slowly built their hybrid lineup instead of rushing to full electric. They’re ready for the future, no matter where the market goes.

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That’s cool and all, but where are the Siennas? Canada needs more of them.

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Heath said:
That’s cool and all, but where are the Siennas? Canada needs more of them.

The Sienna shortage should ease up soon. Production is moving to Japan, so supply will increase.

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Remember when people were saying Toyota was falling behind because they didn’t go fully electric? Guess all those folks are pretty quiet now, huh?

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TundraTitans4 said:
Remember when people were saying Toyota was falling behind because they didn’t go fully electric? Guess all those folks are pretty quiet now, huh?

Yeah, those same people are too busy hyping up German and Korean brands now.

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TundraTitans4 said:
Remember when people were saying Toyota was falling behind because they didn’t go fully electric? Guess all those folks are pretty quiet now, huh?

Toyota might be in trouble if Chinese EVs start flooding the western markets.

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@lyra
Competition could be good for everyone, though.

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@lyra
I’m not so sure about that.

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Can’t wait to see how the Crown stacks up against the Venza next year. Sad they discontinued the Venza, especially since sales were actually up.

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We need the yellow Prius in the U.S. Please bring it!

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The ventilated seats are nice, but they need to be stronger. Maybe then I’ll join the Toyota club in a few years.

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Arthur said:
The ventilated seats are nice, but they need to be stronger. Maybe then I’ll join the Toyota club in a few years.

Which model are you talking about? The ones in the RAV4 and Camry are pretty solid!

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@Drue
My wife has a 2023 RAV4 Hybrid Limited. They’re okay, but when it gets really hot, you can barely feel them.

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Wasn’t this forum calling the CEO an idiot just a year or two ago?

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Afton said:
Wasn’t this forum calling the CEO an idiot just a year or two ago?

Yeah, this forum loves to make wild claims like that, but reality is usually different.

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Only 2,163 LS models sold in 2024? Maybe it’s time to retire it. And Highlander sales dropped 47.5%… is it because of Mazda?

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Kimberly said:
Only 2,163 LS models sold in 2024? Maybe it’s time to retire it. And Highlander sales dropped 47.5%… is it because of Mazda?

The Grand Highlander might have taken some sales, despite the stop sale earlier this year.

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Kimberly said:
Only 2,163 LS models sold in 2024? Maybe it’s time to retire it. And Highlander sales dropped 47.5%… is it because of Mazda?

Yeah, the Grand Highlander’s stop sale hurt numbers. If you combine the two, they’d still sell around 160,000 units.