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Toyota Statistics 2025
Key Insights
| Metric |
Insight |
| Global Market Share (2023) |
Toyota leads with 10.7%, ahead of Volkswagen (6%) and Honda (4.6%). |
| U.S. Sales (2023) |
2,248,477 vehicles sold, a 6.6% increase on volume and 7% on a daily selling rate (DSR). |
| Bestselling U.S. States (2022) |
Toyota models were most popular in 14 states, with the RAV4 topping 12 of those. |
| Longest-lasting Models |
Toyota Avalon leads with 15 years or 202,015 miles; Tacoma and Tundra follow. |
Toyota Sales Statistics
| Period |
Sales Volume |
Growth Rate (%) |
Strongest Month (2023) |
December Growth (%) |
| 2023 Total Sales |
2,248,477 |
6.6 (Volume) |
December (226,116) |
25.5 (Volume), 30.3 (DSR) |
| 2023 Q4 Sales |
619,661 |
15.4 (Volume) |
N/A |
N/A |
Bestselling Toyota Models in California (2021)
| Model |
Registrations |
Segment Market Share (%) |
| Toyota Camry |
51,111 |
39.8 |
| Toyota RAV4 |
48,182 |
23.4 |
| Toyota Corolla |
43,832 |
23.3 |
| Toyota Tacoma |
35,122 |
54.4 |
| Toyota Highlander |
23,472 |
13.5 |
Source: California New Car Dealers Association
Toyota Models’ Popularity Across U.S. States (2022)
| Model |
Most Popular States |
| Toyota RAV4 |
Connecticut, Illinois, Maryland, Massachusetts, New Hampshire, New York, North Carolina, Oregon, Pennsylvania, Rhode Island, Virginia, Washington |
| Toyota Tacoma |
Hawaii |
| Toyota Corolla |
Florida |
Longest-Lasting Toyota Models
| Model |
Life Span (Years) |
Life Span (Miles) |
New Price Range ($) |
Used Price Range ($) |
| Toyota Avalon |
15.0 |
202,015 |
36,825–43,525 |
23,042–37,608 |
| Toyota Tacoma |
14.8 |
215,281 |
31,500–52,100 |
26,662–45,000 |
| Toyota Tundra |
14.2 |
226,130 |
39,965–65,790 |
31,899–61,834 |
| Toyota 4Runner |
13.1 |
207,736 |
40,705–55,170 |
29,622–49,998 |
| Toyota Sequoia |
13.0 |
222,438 |
50,500–69,775 |
35,995–62,495 |
| Toyota Highlander Hybrid |
12.9 |
202,797 |
40,970–53,375 |
30,872–51,490 |
| Toyota Land Cruiser |
12.9 |
201,149 |
85,665–87,995 |
58,989–89,998 |
| Toyota Camry |
12.5 |
180,325 |
26,420–36,845 |
18,898–32,849 |