What's everyone paying for a RAV4 these days brand new?

Certainly I think you can get a couple of thousands off MSRP in the current market. I checked my local dealer and it says 168 RAV4 hybrids. I doubt that’s what they have on the lot but I’m sure they have a lot.

Bought a 2024 Adventure trim in December for $36,040, sticker price was $39,640.

MSRP is still standard in most major cities due to high demand. Discounts are rare unless the dealer is trying to move units quickly.

There’s a Google Sheets document tracking available inventory and prices. It’s updated daily, which could help find deals.

Got $1,600 off yesterday on a RAV4 Hybrid Woodland Edition, no dealer add-ons.

Paid $32,904 for a 2024 RAV4 XLE Hybrid, sticker price $36,979, in Georgia.

A dealership only offered $500 off MSRP, so I walked.

2024 XLE Hybrid, $37,200 sticker, paid $35,800. Delivery was in December after agreeing to the price in November.

Bought a 2024 XLE Premium FWD for $31,835 ($1,614 under MSRP) in California. OTD was $36,971 with taxes and fees.

Got $1,500 off MSRP in October by compromising on color and options.

Paid $37,000 for a 2024 RAV4 Hybrid Woodland Edition in forest green with gold rims.

2024 Limited with all features for $42,000. Air-conditioned seats are amazing.

2023 RAV4 Hybrid XLE Premium with Weather Package for $42,000 after tax in California, paid in cash.

In Mauritius, the 2024 Hybrid Luxury model is quoted at $44,000, with an 8-9 month delivery time.

Bought a 2024 XLE Premium Hybrid in Brooklyn at MSRP with a 7-week wait. Initially quoted MSRP +$4K, but negotiated it down.